Apr 22, 2022
Rahama Wright, CEO of Shea Yeleen, volunteering for the Peace Corp was a no-brainer, it was how her parents met. But it was during her time volunteering for a health clinic in West Africa that she had a desire to create an ecosystem that provided economic support for women. And she saw shea butter as a vehicle for her end goal. Eventually, that led to the launch of Shea Yellen, through which she partners with 14 different women's cooperatives in Ghana.
While other companies work on a buy one give one model, or tout their fair trade status, Rahama is on a mission to make sure that her work has a real social impact. Her Ghanian partners benefit from the business--making five times the local minimum wage. And she's invited the growers to see the finished products in Whole Foods too.
Rahama shares the challenges she faced getting her products into Whole Foods and how she was able to expand the brand's footprint as a result. And the other retail avenues she created before the pandemic included MGM hotels and retail space at the airport.
Covid-19 presented many obstacles for Shea Yeleen, Rahama shares them as well as some new opportunities that came her way, including being approached by Macy's.
But Rahama is not solely focused on her brand but defines real success by equipping other beauty entrepreneurs with the tools to find success too, she has partnered with her local government as well as some partners (to be named soon) on a new venture.
She also shares how she became the youngest Black woman to serve on a Presidential Advisory Council on doing business in Africa.
And she shares five great tips for anyone interested in creating a social impact business of their own.
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