Preview Mode Links will not work in preview mode

Start Right Here! Podcast


Jun 3, 2022

This week, we are back in the crates with a rebroadcast of my chat with Ron Robinson, CEO, and Co-Founder of BeautyStat Cosmetics

This is a must-listen for anyone contemplating beauty entrepreneurship, product development, or becoming a cosmetic chemist. Ron tackles the critical mindset for each.

He also chats about pivoting BeautyStat from an influencer agency to a successful skincare brand.

The original show notes for the episode are below:

 
Ron Robinson's mother wanted all of her sons to be doctors. Ron, who is now the Founder and CEO of BeautyStat Cosmetics, went as far as attending medical school before deciding it wasn't for him. Instead, putting his background in chemistry to work, he landed a job at Clinique, and one of the first products he helped to formulate was their Turnaround products. From there, he moved to mass brand Revlon and later Avon. Each job brought him closer to understanding the consumer.
 
During the early days of social media, Ron saw a gap in the market. So he created the first iteration of BeautyStat, a beauty community where he and a team of experts gave insider information about products and trends. But the stability of Vitamin C was a constant question he was asked about as an expert. So he and a former colleague decided to work on a side project where they set out to stabilize this sought-after ingredient, and BeautyStat Cosmetics was born.
 
Ron explains how his hero product, Universal C Skin Refiner, has become the darling of not only editors, racking up numerous awards, as well as consumers. How in just one year, the line has expanded both the products it offers and the outlets through which it is available. And how Covid-19 and the beauty industry's response have impacted his business.
Ron explains that his position as a cosmetic chemist has made him view the clean beauty movement differently. It is important for him to support BIPOC women in beauty and what types of individuals make the best entrepreneurs.

And Don't forget to check out our newsletter:  The Last Word from Start Right Here